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Georgie Smith

Personal Information

Peer Year


Maiden Name


Town / City



New Zealand

About Georgie


Currently employed


Marketing, Marketing


Head of Marketing & Communications for Coastguard New Zealand

In which way am I able to provide career advice?


Additional info

A strategic and people leader passionate about Kiwi brands and customer experiences that really make a difference. After leaving St Cuthbert’s, I completed a Bachelor of Commence (Management & Marketing) through the University of Auckland. I now get up every day to go and do a job that I absolutely love – Head of Marketing & Communications for Coastguard New Zealand, the charity saving lives at sea. I’m responsible for the leadership and performance of our marketing, brand, product, communications, partnership and customer experience including our popular membership programme the 'Boatie’s Best Mate'. This year saw me take up the role of acting Chief Executive Officer of Coastguard Northern Region for a six-month period, which was an incredible learning experience and huge challenge. Whilst I’m incredibly proud and grateful for the opportunities I’ve had in my career to date, my biggest achievement and greatest delight by far are our two little boys Benji (4) and Toby (2). My husband Greg and I also purchased a small business early in 2019 providing portable accommodation solutions ( So we’re kept busy and the juggle of the work–life balance is real but I’m incredibly lucky to work alongside a very forward-thinking CEO and enjoy flexibility to allow me to be both impactful at work but also be there when it counts for our boys, and to make the very most of family time and adventures together.

How would I like to connect?

I'd be happy to share career advice

My favourite St Cuthbert's memory

I have great memories of my time at St Cuthbert’s and the foundations that it’s given me for the future (even though I may have not appreciated that at the time).

Ms Leamy was a favourite teacher for sure with Geography and I must thank Mr Duston for his efforts with me in Accounting – so wished I’d known how much it would come in handy!

My alumna wisdom

It’s often so hard to know what you want to do when you leave school. My best advice is to start broad with your qualification and get a part-time job in a similar industry so you can work out what you’re motivated by – do something you love and want to get out of bed and go and do each day; so much of life’s success comes from having fun and enjoying what you’re doing!

University isn’t for everyone either. Back when I left school, it felt like that was the only option but there’s so much more out there. Some of the jobs available when you’ve finished at university may not even be invented yet so paint your own future. Words like climate change and cultural inclusion weren’t even whispered ten years ago but are such a big part of the world now and in the future.

When looking for people to join our team, I can’t stress enough the importance of employing people with great emotional intelligence, initiative and attitude. The world is so much about people and relationships – I’m reminded of this time and time and time again through our various collaborations and partnerships. No robot can replace that.

Additional info

If you’re thinking about a career in brand, marketing or communications I’d be only too happy to have a chat and share some experiences and thinking. Face to face, phone, and LinkedIn are all great.